Movado Herald Square - Store Concept 3
Manhattan, NY 2013
This concept strikes a balance between traditional architectural materials and new methods of merchandising. The design introduces interactive touch screens and a timeline of display boxes built into a graphic wall for showcasing important watches and collections. The architecture is finished with high-gloss black-painted millwork, a white acrylic logo, white leather display cases and accents in polished stainless steel.
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