Movado Herald Square - Store Concept 9
Manhattan, NY 2013
This option is the epitome of simplicity. The walls of the shop become the store. They are the light, the merchandising mechanism: the advertising and the interactive architecture that engage, retain, and speak to the consumer. There are no boundaries between the product and the consumer. There are no displays, cases, or accessories to get in their way. There is no time to wait for service. There are no inhibitions; only the ability to shop, to see, and to explore. To put it simply, all that exists is the brand and the consumer.
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