Movado Herald Square - Store Concept 7
Manhattan, NY 2013
In this last series of concepts, a completely new idea of merchandising, shopping, interaction, and educating the consumer is explored. The consumer is immediately engaged in the shop and encouraged to explore, ask questions, and touch the watches on display. This immediate satisfaction promotes the need to own, as well as augments the desire to remain in the store to further explore. Historical information and more abstract content can be researched through the touch screens and interactive media imbedded in the cantilevered plank, accenting the front of the shop.
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