Movado Herald Square - Store Concept 2
Manhattan, NY 2013
This concept maintains a traditional plan configuration, but doubles the surface area dedicated to the mood wall and plasma screens for interactive media. Watches are displayed in streamlined display cases, optimized to enhance product visibility. The glass tops of the cases are reduced to a three-inch horizontal band, suggesting energy and movement and to encourage the shopper to view product from an optimal, comfortable perspective.
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